Ana Popova: Brand’s history – from jewelry to underwear

Soon, the "Ana Popova" Brand celebrates 10 years of activity, quite a long time to get a respectful notoriety on the market, and quite a little time to fulfill the dream of life.
The jewelry and the underwear, though different, have managed to blend into a perfectly harmonious tandem.
Here's how this successful story started.
Effort.Recognition.Atelier Opening.
''Where am I from? I'm from my childhood. I'm from my childhood as a country. '' Says Antoine de Saint-Exupery in the Little Prince. An undeniable truth, as every success has a beginning in childhood.
Ane's parents have pretty serious professions: her fatherwas a military and her mother an economist, so they have had meticulous conceptionsand intentions for Ana and her two sisters’ future.
The girls’ future path was predicted by the parents as it follows: school, University degree and then a stable job, with opportunities for career growth.
After graduation, Ana followed economist studies being inspired both by her sister Olga and her mother. But for a creative girl like Ana, economic calculations were just a step way back from her inspiration. The economy became dull and depressing, then her sister suggesteddoing the thing she liked, namely to create exclusive and inspirational things, which Ana is still doing today.
A careful planning followed, and then, armed with a huge courage, Ana, along with her sister Olga and her relatives, set off in a wonderful adventure!
Ana's parents gave Ana a valuable gift -time to experience, though they were not quite convinced of the potential of this activity and Ana's stability through this choice; we are talking about 10 years ago when this area was practically non-existent.
The girls worked from homein the first period, their parents allocated a special room as a workshop. They had a full-time shift, first demonstrating to themselves that it’s possible, and in less than one year, Ana opened the first workshop.
About self-discipline and self-confidence
The jewelry making process turned out to be more complicated than it always seemed to be. Ana had no experience, no theory, and no practice, just because 10 years ago this jewelrybusiness was a totally unexplored one. Ana did not have the slightest possibility of developing knowledge through a real institution in our country, for the simple reason it doesn’t exist.
Without design and sketches, Ana directly creates on the cut model. She connects inspiration during the process and creates everything from her imagination and materials to the amount of used elements.
The prototypes that Ana creates are just in the simple black version, and then Ana's colleagues work on the basis of the finished product to create a landmark scheme.
When a design is ready, the designer determines the combination of colors.
Ana is working as a team, always repeating: "It's not me, it's us! »
She never changes style, although market demands are more personalized and always depend on new trends. Ana is adapting them, but still maintaining the exclusivity of the brand.
In 2011, while everyone was getting crazy of the massive bracelets coming in vogue and which dictated the new trends, Ana learned how to do them, keeping  though the mark of her style.
Throughout the work, there were countless designers' suggestions for change and the adaptation of new trends, but Ana was keeping the uniqueness of her product still today.
The history of jewelry and the creation of a new concept
Today, Ana Popova's jewelry brand has more than 90 customers with re-sale purchases, including jewelry stores, accessories boutiques, and gift shops.
France, Japan, Italy, UK… it is quite difficult to list the countries she didn’t leave her mark.
Ana knows and transposes both French and Moldavian women tastesinto her works.  It is simple.
From experience, Ana highlights three accessories that bear the names of the people with whom a particular history and devotion has been created.
The "Anna" necklace, named in her honor, is a creation which any dreamer will be found in. Firstly, Ana developed this necklace in 2007, and since then the tremendous brand has grown.
The “Sata” Necklace was created exclusively for Senegal's favorite customer. She asked for a jewelry which would represent her and create a strong association with her personality. After designing this model, Ana's sales grew considerably.
"Georgiana" is the necklace Ana designed after her father’s death, as he giggled her George. He dreamed of a little boyand even founda name, George, before learning that it would be a girl.
Ana has worked the most on this necklace, which has undergone many changes before it reached the version we see today. Namely from this necklace, Ana's brand took a new turn of growth, namely the creation of the Ana Popova loungewear, and here again, Ana was convinced and motivated by her sister Olga.
The passion for comfortable and stylish clothes has always prevailed, the most common thing bought from travelling being the clothes Ana is wearing while relaxing at home.
The first collection appeared in August 2017, on which, however, intensive work was done for three years. For more extensive knowledge of the field, the girls went to study in Florence at Polimoda, an Italian leader recognized as a fashion and design professional.
Olga followed the fashion branding course, and Ana - the fashion designer one. They spent time reading books in the library and studying history, although it was very difficult to find information about what kind of clothes they wore in the 19-20th century.
Of course Ana could have been inspired by the flood of models on the Internet, but no, she wanted to create a new style. 
About House Aesthetics, Beautiful Underwear and Future
Now Ana Popova loungewear is working on the fifth collection - autumn - winter 2019, which consists of 50 articles.
Ana Popova loungewear expands not only as cut patterns but also from the used material: cotton, jersey, and silk, colored silk. Dresses, suits, blouses, pants, tunics, dressing gowns, and shirts - all of them are made in a very practical and stylish way.
 Do you know those moments in the movies when the heroine puts on her lover's shirt and walks through the house? This is not the case in real life; most likely she dresses the boy's shirt. The elegant broad shirt, worn in the morning, motivated Ana to create such a sleek, stylish, and perfect shirt for every morning.
Ana Popova loungewear is not only for the home destination. The tops, for example, are assorted with jackets for a trendy and classic look.Overalls are bought for beach walks. You can even go out in some of the dresses. Let’s suppose you have a house and a big yard, why not going out in these clothes at breakfast? Put on a hat with wide edges and, barefooted, drink your tea. Such a beautiful view!
Ana often remembers her mother's dresses that she wore around the house when she was young, accompanied by a cup of tea from the new joy set, thus imagining she was living a mature life.
Today, her Brand is meeting the new perspectives.
The sisters intend to open boutiques in every country where their wholesale products are sold and the next step is to conquer the world being present in all countries, where each woman will be able to buy any Ana Popova’s product.
 

About self-discipline and fidelity to yourself

The process of creating jewelry was a constant method of poking. Anna is self-taught in this business, because there were no courses, no schools, no universities where she could get a diploma in fashion jewelry profile (and there is still no one). At the very beginning, Anna did not know the absolutely simple, as it seems to her now, things, for example, how to attach a bead to the studs for earrings.
 
She does not draw sketches - decorations create right on the dummy. And if you want to get a certain silhouette, connects to it the imagination, estimates, using what materials, proportions, it will succeed. Prototypes Anna creates only in black, and after the helpers already on the finished product draw a scheme. When a technical drawing is ready, the designer determines the color combination and what elements will be included in it. In general, Anna works on the team, repeating: "There is no only me - we are!".
 
Popova never changes her style. Yes, there is demand, because people's preferences completely depend on what the market dictates.
 
In 2011, when massive bracelets entered the fashion and everyone went crazy about them, Anna learned how to make them: they were the most jangling, with lots of details, but still they did not get out of their design from the collection. There were periods when the designer was offered to do something different, which corresponded to the trends, but did not correspond to it. But she would not agree to this. Its trade-off is to bring its work under the trend, but remain recognizable.

About parents

Ana's parents gave Ana a valuable gift -time to experience, though they were not quite convinced of the potential of this activity and Ana's stability through this choice; we are talking about 10 years ago when this area was practically non-existent.
The girls worked from homein the first period, their parents allocated a special room as a workshop. They had a full-time shift, first demonstrating to themselves that it’s possible, and in less than one year, Ana opened the first workshop.